ANTI/gen

hmm.. i’m not sure how to go about saying this so i’ll just say it: we’re closing the shop.

a ton of factors come into play up to the decision that was made to do so, but overall it doesn’t really matter… it’s just time.

now, i can’t speak for rich, but on a personal level, this is actually one of the most liberating decisions i’ve made in a while. there’s definitely a sad aspect to it, but overall it’s really positive. let me explain, briefly:

we lost sight of the purpose we even started this: to have fun. the shop has been such an emotional, psychological and financial drain for both of us — such a stress due to the many factors involved in mantaining a shop, the site, marketing, etc. etc. and above all, a declining economy. things just weren’t working out on many levels and it was eating away at us. now, a suddenly lucid realization: we have reached our limit.

one of our other goals was this underlying mission to provide a way for ourselves, our friends, family and everyone who supported us to have an easy way to get some of the clothes we were into wayyy discounted. that’s one of the positive sides of closing: until further notice, everything is now priced at cost. this means at least 50% off, more in many cases.

anti-gen was never solely intended to be a shop; it was just the first idea. and with that, though there’s a sea of changes that has swept over both rich and i’s lives in the past week… as soon as the storm has passed this means there is so much more time to — rather than stress about the financials of a failing store — get creative with other, perhaps more meaningful technological and social experiments.

it has been a blast and i’m very proud of what we’ve accomplished with the shop.

thank you everyone for any and all support.

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anti/gen will continue to be the umbrella identity that rich and i work under. i have a lot of ideas and i’m really looking forward to having the free time to pursue and share them with you all.

If sailor tales to sailor tunes,
Storm and adventure, heat and cold.
If schooners, islands, and maroons,
And bucaneers and buried gold,
And all the old romance, retold
Exactly in the ancient way,
Can please as me, they pleased of old
The wiser youngsters of to-day:

So be it, and fall on! If not,
If studios youth no longer crave,
His ancient appetites forgot,
Kingston, or Ballantyne the brave,
Or Cooper of the wood and wave:
So be it, also! And may I
And all my pirates share the grave
Where these and their creations lie.

- robert louis stevenson

sometime tomorrow morning rich will be sailing under and past the golden gate bridge of california. he’s joined his father gene and his brother tom to sail the bill of rights from san francisco to los angeles which will take about 5 days. to him and all his kin: may the wind be always at your back.

shop news: seeking to take immediate advantage of his absence, i put everything in the shop at 10%+ off! i throw the plus in there because i like integers over floats, so get this: i rounded the discount up. this means you win. in fact, i just spent an hour going through and manually modifying the price for each item. talk about a headache. i’m pretty sure i might have screwed up on some of the prices, too, as i caught myself twice marking the product as $0. i caught those, but the fact is there could be more. now, before you go and spend an hour looking through every product, note that i’m not saying there is. just that it’s possible (not probable — there is a difference). and if there are, well, i’m so sick of looking at prices i’m only going to change it if i see an order come in for it (of course, honoring the $0 price (or just miscalculated discount) i missed for that order). regardless, you better not wait too long to pick something up seeing as rich is going to be super pissed as soon as he’s back on land.

well, a funny thing has happened. the sale has been extended. look, it’s not an entirely a played out tactic to extend a sale to encourage you to buy shit, right? half of the truth is that i personally have been wanting to buy a pair of our denim but due to my personal financial circumstance haven’t been able to. see: when i said not even rich or myself gets this discount i wasn’t lying. so, instead of just cheating and giving myself a big discount and not telling rich, we decided to share the love and extend it for everyone.

BIG SALE NOT CRAP is extended two weeks.

but, as you’ll see if you hover your mouse over the image to right or the image of my bum-ass on the shop — it says 18 days left as of this writing. well, another funny thing happened. that is: we wanted to extend the sale two weeks to time it right with me getting my paycheck to buy my pants.

but, it felt weird to just do it two weeks from the middle of the week (why did we even have end on such an odd day anyway?). so, why not two weeks from the first of march?

that’s cool – except that means it ends on a saturday…

so, why not let it go through the weekend so those of you with the m-f work-week action going on can spend your saturday like you usually do — watching cartoons on the ANTI/gen webtv guide and doing laundry — and sunday finally taking advantage of our most excellent sale?

exactly. so you’ve got ’til march 16th buddy.

love, ANTI/gen

that’s all. if you’re looking for a quick laugh checkout the beer hoody commercial.