hmm.. i’m not sure how to go about saying this so i’ll just say it: we’re closing the shop.
a ton of factors come into play up to the decision that was made to do so, but overall it doesn’t really matter… it’s just time.
now, i can’t speak for rich, but on a personal level, this is actually one of the most liberating decisions i’ve made in a while. there’s definitely a sad aspect to it, but overall it’s really positive. let me explain, briefly:
we lost sight of the purpose we even started this: to have fun. the shop has been such an emotional, psychological and financial drain for both of us — such a stress due to the many factors involved in mantaining a shop, the site, marketing, etc. etc. and above all, a declining economy. things just weren’t working out on many levels and it was eating away at us. now, a suddenly lucid realization: we have reached our limit.
one of our other goals was this underlying mission to provide a way for ourselves, our friends, family and everyone who supported us to have an easy way to get some of the clothes we were into wayyy discounted. that’s one of the positive sides of closing: until further notice, everything is now priced at cost. this means at least 50% off, more in many cases.
anti-gen was never solely intended to be a shop; it was just the first idea. and with that, though there’s a sea of changes that has swept over both rich and i’s lives in the past week… as soon as the storm has passed this means there is so much more time to — rather than stress about the financials of a failing store — get creative with other, perhaps more meaningful technological and social experiments.
it has been a blast and i’m very proud of what we’ve accomplished with the shop.
thank you everyone for any and all support.
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anti/gen will continue to be the umbrella identity that rich and i work under. i have a lot of ideas and i’m really looking forward to having the free time to pursue and share them with you all.
